BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 13.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Join us for a Social Media Training Day in Greenacres\, hosted by the Palm Beach League of Cities. Designed for elected officials and mun icipal employees alike\, this FREE class will cover the basics of municipa l social media use before diving into more advanced management. \;Regi ster Online\n\n\nAgenda:\n\n9:00 a.m.-12:00 p.m. &ndash\; \;The Founda tions of Municipal Social Media\nSocial media is not a fad. It continues t o alter the way we communicate with our residents and each other. This int roductory course will provide an overview of contemporary social media pla tforms and explore best practices to guide personal and public service usa ge of social media. We will provide practical advice on why you want to be engaged on social media and how to avoid some of the common pitfalls as p articipants and as consumers through the development of sound policy for e lected officials and staff in your city.\n1:00 p.m.-3:00 p.m. &ndash\;&nbs p\;Social Media 2.0: Algorithms and Aggregators\nYou mean there is a scien ce to it? That&rsquo\;s right. To get the most out of your social media ef forts\, you must first understand how the various news feeds \;work an d then learn how to ensure your content is seen by its intended audience. We will provide professional tips to create compelling content designed to take the guesswork out of your social media planning\, as well as showcas e various tools to help you work smarter\, not harder\, to take your city& rsquo\;s social presence to the next level. We will also discuss the lates t changes to privacy policies and rules for paid advertising.\n\nThe class begins at 9:00 a.m. and parking is free. Lunch will be provided between 1 2:00 pm - 1:00 pm. Please indicate dietary restrictions\, below. We look f orward to seeing you!\n\n\n\n DTEND:20191024T190000Z DTSTAMP:20240328T213131Z DTSTART:20191024T130000Z LOCATION: SEQUENCE:0 SUMMARY:Palm Beach League Social Media Training Day in Greenacres UID:RFCALITEM638472438918685682 X-ALT-DESC;FMTTYPE=text/html:
\nAgenda:
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\n9:00 a.m.-12:00 p.m. &ndash\; \;The Foundations of M
unicipal Social Media
\nSocial media is not a fad. It contin
ues to alter the way we communicate with our residents and each other. Thi
s introductory course will provide an overview of contemporary social medi
a platforms and explore best practices to guide personal and public servic
e usage of social media. We will provide practical advice on why you want
to be engaged on social media and how to avoid some of the common pitfalls
as participants and as consumers through the development of sound policy
for elected officials and staff in your city.
1:00 p.m.-3:00 p
.m. &ndash\; \;Social Media 2.0: Algorithms and Aggregato
rs
\nYou mean there is a science to it? That&rsquo\;s right.
To get the most out of your social media efforts\, you must first underst
and how the various news feeds \;work and then learn how to ensure you
r content is seen by its intended audience. We will provide professional t
ips to create compelling content designed to take the guesswork out of you
r social media planning\, as well as showcase various tools to help you wo
rk smarter\, not harder\, to take your city&rsquo\;s social presence to th
e next level. We will also discuss the latest changes to privacy policies
and rules for paid advertising.
\n
\nThe class begins at
9:00 a.m. and parking is free. Lunch will be provided between 12:00 pm -
1:00 pm. Please indicate dietary restrictions\, below. We look forward to
seeing you!