How do we build engagement?

Marketing principles are just as important for social media sites as they are for other forms of marketing communications. Building engagement requires promoting your social media presence and activity at every opportunity, both online and offline. You must also take steps to become a credible and trusted source by posting interesting and relevant content regularly and consistently, interacting with users and responding in a timely and helpful manner. Maintaining this level of credibility takes commitment, resources and time and is vital for both the reputation of your local government and the image of your council/commission.

CREATE COMPELLING CONTENT

  • Be Authentic – post with a purpose. Don’t just say what you are doing, share why.
  • Highlight Relationships – who are you with? Use @ to tag us, your friends, your followers and
    influencers.
  • Engage in Conversation – don’t just post, interact. Like, comment, share, retweet, reply.
  • Be Consistent – if something is worth doing, do it well and do it often.
  • Mix it Up - vary what you say and how yo say it. Use short videos and high-quality pictures to draw the reader in.
  • #Trending – use hashtags to connect your posts with similar content. Our favorite? #HOMERULE

1 why is it important2 how do we get started3 do we need a policy4 how do we build engagement5 is it a public record6 where can we learn more



If you have specific questions about using social media that are not listed above, please contact FLC Communications Coordinator, Holly McPhail, at hmcphail@flcities.com for further assistance.

Important Disclaimer The League has compiled this information to help local officials understand technical and legal concepts related to the use of social media in the public sector and cannot guarantee the information is accurate or current. The League does not recommend or endorse any of the social media policies referenced above. These materials should not be considered as legal advice. Officials are encouraged to consult technical experts, attorneys and/or relevant regulatory authorities for the most up-to-date information and advice on specific situations.